HAMCUS GEOVSM_G01
BLADE RUNNER
*Non-sponsored. The content does not affiliate with the brand.
BRIEF
Develop innovative running shoes for Hamcus that incorporate blade designs for superior traction, stability, and energy return, aimed at maximizing the performance of 10k marathon runners.
#Category
Footwear Design / Running Shoe Design
#Year & Duration
2023 / 14 Weeks
#Tools
Adobe Photoshop & Illustrator & Substance Painter / Procreate / Blender / C4D / Octane
#Designer
Phim Hou
00
01
BIOMECHANICS STUDIES
FOOTSTRIKES
A forefoot strike lands on the front part of the foot first, reducing impact on the heel. It promotes quicker cadence and is common among sprinters and minimalist runners.
A midfoot strike lands with the heel and the front part of the foot almost simultaneously for balanced shock absorption. It offers a stable, efficient stride suitable for most runners.
A rearfoot (heel) strike lands on the heel first, using the shoe’s cushioning to absorb initial impact. This pattern is common among mid-distance and long-distance runners.
Pain Point: Marathon runners experience fatigue through inefficient energy transfer and increased impact stress associated with heel strikes.
02
OUTSOLE DEVELOPMENT
Inspirations gain from Marine Lifes, Artifacts and Insects.
03
MIDSOLE STRUCTURAL DEVELOPMENT
Combining selected outsole forms to create functional, cohesive blade midsole systems.
The midsole is shaped to reduce heel-strike impact and improve energy flow through the stride.
04
UPPER INTEGRATION
Combine design of Upper, Midsole, and Outsole.
05
CONCEPT PROTOTYPING
Physical Appearance Model-Making Process.
#1. TAPE DRAWING
#2. PATTERN OVERLAY
#3. LASER CUT & MOUNTING
06
RENDERS
Refining designs with enhanced realism and functional detailing.
END
More projects
