SHERPA (COLD BREW PACKAGING SYSTEM)

*Conceptual student project. Sherpa is a fictional brand created solely for educational and portfolio purposes.

BRIEF

This is a packaging design project for a conceptual specialty coffee brand centered around Cold Brew. The goal is to create a modern, premium packaging system that highlights the artisanal quality of specialty coffee, with a primary focus on Arabica beans for their refined flavor and aroma. The design offers clear visual distinction between coffee types, including single origin, blends, and roast levels.

The packaging honors artisanal skill and cultural diversity, with each design telling the story of its place of origin.






#Category

Packaging Design / Specialty Coffee Branding

#Year & Duration

2025 SU / 7 Weeks

#Tools

Adobe Illustrator / Photoshop / InDesign / Procreate /

#Designer

Yunpeng (Phim) Hou

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